National Fitness Trade Journal, was developed when Wally Boyko began a search to find a fitness industry publication for health clubs, fitness centers and gyms. There were management, racquet sports, and sporting good publications, but no trade publications for the fitness industry. The National Fitness Trade Journal made its debut in the Spring of 1982. The National Fitness Trade Journal is geared to fitness facility management. The editorial focus is to keep them informed of the latest technology, equipment, products, and services in the industry.

 

 

Back Issues

SUBSCRIPTION RATES
(5 issues per year)
SUBSCRIBE ON-LINE
USA $25.00
Canada & Mexico $45.00 USD
All other countries $72.00 USD

Send check or money order in US funds to:
Wally Boyko Productions, Inc.
P.O. Box 2490
White City, OR 97503
Or call or fax your credit card information to:
Phone: 1.541.830.0400

To visit the National Fitness Trade Journal Web Directory, go to:
www.NFTJWeb.com

NATIONAL FITNESS TRADE JOURNAL
DISPLAY ADVERTISING RATES


 4-COLOR

 5X

 4X

 3X

 2X

 1X
 FULL PAGE  $3,300  $3,400  $3,500  $3,600  $3,700
 2/3 PAGE  $2,400  $2,500  $2,600  $2,700  $2,800
 1/2 PAGE  $2,100  $2,200  $2,300  $2,400  $2,500
 1/3 PAGE  $1,600  $1,700  $1,800  $1,900  $2,000
 1/6 PAGE  $1,100  $1,200  $1,300  $1,400  $1,500

 2-COLOR

 5X

 4X

 3X

 2X

 1X
 FULL PAGE $3,000 $3,100 $3,200 $3,300 $3,400
 2/3 PAGE $2,100 $2,200 $2,300 $2,400 $2,500
 1/2 PAGE $1,800 $1,900 $2,000 $2,100 $2,200
 1/3 PAGE $1,300 $1,400 $1,500 $1,600 $1,700
 1/6 PAGE $ 800 $ 900 $1,000 $1,100 $1,200

 B & W

 5X

 4X

 3X

 2X

 1X
 FULL PAGE $2,700 $2,800 $2,900 $3,000 $3,100
 2/3 PAGE $1,800 $1,900 $2,000 $2,100 $2,200
 1/2 PAGE $1,500 $1,600 $1,700 $1,800 $1,900
 1/3 PAGE $1,000 $1,100 $1,200 $1,300 $1,400
 1/6 PAGE $ 500 $ 600 $ 700 $ 800 $ 900

COVERS

 5X

 4X

 3X

 2X

 1X
Cover 2 $5,000 $5,200 $5,400 $5,600 $5,800
Cover 3 $4,500 $4,700 $4,900 $5,100 $5,300
Cover 4 $6,000 $6,200 $6,400 $6,600 $6,800

ADDITIONAL CHARGES
BLEED . . . 10% EXTRA
POSITION . . . 10% EXTRA
SPECIAL OR MATCHED COLORS . . . 15% EXTRA

FREQUENCY CONTRACT RATES MUST BE CONTRACTED FOR PRIOR TO THE FIRST INSERTION WITH EXACT ISSUES AND SIZES OF ADS. NON CANCELABLE. UNFILLED CONTRACTS WILL BE SHORT RATED TO NEXT HIGHER GENERAL FREQUENCY RATE.

MECHANICAL REQUIREMENTS KEEP LIVE MATTER 1/2" FROM TRIM SIZE

 TRIM SIZE

 8-3/8

 x 10-7/8
 

 W

 x H
 Full, bleed

 8-5/8

 x 11-1/8
 Full, non-bleed

7-1/8

 x 9-1/2
 2/3 vertical

4-5/8

 x 9-1/2
 1/2 vertical

4-5/8

 x 7
 1/2 horizontal

7-1/8

 x 4-5/8
 1/3 block

4-5/8

 x 4-5/8
 1/3 vertical

2-1/4

 x 9-1/2
 1/6 vertical

2-1/4

 x 4-5/8
 1/6 horizontal

 4-5/8

 x 2-1/4
 DEADLINES  EDITORIAL  AD  RELEASE
 Winter Nov 15 Dec 1 Jan 2
 Spring Feb 15 Feb 15 Mar 15
 Summer Apr 15 Apr 15 May 15
 Special Edi. Jun 15 Jun 15 Jul 15
 Fall Sep 15 Sep 15 Oct 15

MECHANICAL SPECIFICATIONS
PDF • Accepted Native Programs: Quark; InDesign; Illustrator; Freehand; Photoshop  • Illustrator/Freehand: Convert fonts to paths or outlines • Include all supported files, including all high-resolution files of logos, photos and trademarks • Include all fonts in a separate folder • If using Type 1 fonts, include printer and screen • Create product at finished size • Include 1/8” bleeds if applicable • Bitmap resolution at 600 • Continuous tone resolution at 300 • Convert all RGB (color computer) files to CMYK (four-color process for print) • Send a printed file directory from your disk • Send a CURRENT LASER PRINT or hard copy print-out with your file.

CIRCULATION
The controlled circulation of the NFTJ gives you the marketing opportunities to reach the best prospects for your products on a consistent basis. Advertisers enjoy a broad consumer base by reaching numerous types of circulation to all fitness facilities inclusive of: fitness centers, health clubs, racquet clubs, military/government installations, strength coaches & director of rec centers for all NCAA 1A colleges, city rec centers, athletic clubs, wellness centers, Jewish Community Centers, athletic clubs, fitness resorts, Y's, country clubs, personal training centers, professional sports teams, gymnasiums, corporations, developers, hotels, wellness centers, hospitals, and many other interested fields.

TERMS: NET 30 DAYS
Advertising Agency discounts will be nullified if payment is not received within thirty days, and unpaid balances shall bear interest of 1.5% per month (18% per annum).

Advertising must be inserted within one year of the first insertion to earn frequency discounts. Rates are based on total number of insertions or issues used. Multiple units of space in one issue may be used to earn frequency discounts. 2-page spreads are counted as two units for purposes of determining frequency. Unfilled contracts incur short-rate to the next highest earned rate.

In the event of non-payment, the Publisher reserves the right to hold advertiser and/or agency jointly or severally liable for such monies as are due and payable to the Publisher. The Publisher shall be entitled to recover its reasonable attorney's fees and all court costs incurred in the event litigation shall be necessary to collect monies owed.

The Publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of this rate card.

All copy subject to approval by the Publisher.

The Publisher has the right to ad the word "Advertisement" to any ad which creates the illusion that it is editorial matter.

Positioning of ads is at the discretion of the Publisher except where specific positions are contracted for.

WALLY BOYKO PRODUCTIONS, INC.
P.O. Box 2490, White City, OR 97503
PHONE 1.541.830.0400



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