8:00 a.m. - 9:15 a.m.

Opening Keynote Presentation: Turning a single Club into a model of Success Through Innovation, Determination and Creativity
Joe Cirulli

Joe is the Owner Gainesville Health and Fitness, A Past IHRSA Board member and a dynamic speaker.. He is considered and respected as one of the most successful club operators globally. His Gainesville club has grown from a small fitness center to a progressive dominant model of success. Joe will share his strategies and secrets with you.

9:15 a.m. - 10:45 a.m.

WORKSHOP - Real Fitness – Real Nutrition – Real People – Real Sales – Real answers  - Just the facts please
- Mike Chaet, Ph.D., author of LOOPS: The 7 Keys to Small Biz Success and, LOOPFit: The 7 Keys to a Lifetime of Vibrant Health and Wellness
How to create a compelling product now, to maximize sales and retention while decreasing costs starting. It will make each and every membership sale an automatic. Learn a new approach to fitness sales and service based on behavioral research. You will learn that a member that gets results will be the member who grows your club exponentially.  You will learn why we have been doing it wrong and how to get it right once and for all.
The first 100 walking into this session will receive a FREE copy LOOPS

11:00 a.m.-11:50 a.m. VIP Panel Discussion
- Moderator: Bryan Dugger, Ogden Athletic Club, Utah
How to Increase Your Bottom Line in today’s Ultra Competitive Market – Just the facts please. This high powered panel will share their incredible insight and perspectives to this ever pressing issue. They will discuss a broad range of possibilities.
12:00 a.m.-1:00 p.m. Lunch Break
1:00 p.m.-2:00 p.m.

The Real Truth About Saving Money at Your Facility
- Gregory Rosenfeld, CEO, Ultra Companies, Inc.
Here is your opportunity to hear about how you can save money at your club on everything that you already do.  You already spend money on maintaining your equipment but how much and with whom is the question.  Everyone is concentrated on their bottom line and every dollar counts.  This seminar will concentrate on YOUR bottom line.

2:00 p.m. - 6:00 p.m. National Fitness Trade Show Exhibits
6:00 p.m. - 8:00 p.m. Lifetime Achievement Award Banquet


8:00 a.m. - 9:15 a.m.
Keynote Workshop: Marketing and Sales Tools and Systems for Our New World – Just the facts please
Mark Davis, CEO CMS International.
Learn how to use the new technology, techniques and programs to maximize sales each and every day. How effective is your website, do your special events produce results, is there a better way to contact members than using the phone? These and other key marketing and sales questions twill be answered once and for all during this workshop

9:15 a.m. - 10:45 a.m.

Fitness Trade Associations - Do they really benefit you? Why belong?
- Gary Hood, President of Global Fitness Association (GFA) and founder of FitForms.com
It is true, there are people who join trade associations for various reasons and never really receive the support they need. GFA’s website offers video content, online resources, and educational tools for all fitness professionals. Stop by this information filled presentation and learn about how GFA will provide you all the resources you’ll need to be successful in this growing and challenging industry. This is one session you can’t afford to miss.

10:45 a.m.-11:30 a.m.

VIP Panel Discussion
- Moderator: Charley Hauser, Wilmington Athletic Club, North Carolina
Is price the only thing we Can Compete on? Just the facts please. A profound question regarding a product that some people think has been reduced to a mere commodity. Can we do better? Can we sell on quality? Does our industry even have a future? This panel will address the compelling questions and share their decades of experience with you.

11:30 a.m.-12:30 p.m. Lunch Break
1:00 p.m.-1:45 p.m.

A Perspective From Europe II- Bringing referral programs to the next level
Viking Bergstrom, Stockholm, Sweden
Learn how the 60 clubs that Viking works with have taken referral programs to a whole new level. How this singular program can change the entire process of marketing. How Viking’s club members can’t resist spreading the word.

2:00 p.m. - 6:00 p.m. National Fitness Trade Show Exhibits
7:00 p.m. - 9:00 p.m. Ms. Fitness USA Finals


8:00 a.m. - 9:00 a.m.
How New Longevity Technologies Will Suddenly Boost Your Profits… and How to Avoid Being Left Behind
-David Kekich – CEO, Maximum Life Foundation and Chairman, Stem Cell Products, LLC
The fitness industry is going to see revolutionary changes, largely due to quietly emerging technologies designed to deliver radical life extension. See how you can profit from this revolution, and in ways you cannot imagine.
9:15 a.m.-10:00 a.m.

Women’s Programming – The key to sales - Just the Facts please
Charley Hauser – Wilmington Athletic Club
Garret Garrels – Founder Pink Gloves Boxing for women
Learn from these two experts on this topic. Charley manages an incredibly successful set of programs for women at the Wilmington Athletic Club and Garret founded one of thew most successful women’s program in the world called Pink Gloves. Learn how a happy member can become the million dollar lottery ticket.

10:15 a.m.-11:00 a.m.

Consultative Selling
Leesa Kirkland, Baton Rouge, Louisiana
Today’s fitness customer has more choices and options than ever before in the history of our business. This seminar addresses the issue of putting the potential member at the center of the sales process. It is the only chance that you have for success. It is the only chance you will be able to remain competitive.

11:15 a.m.-12:00 p.m.

The Fitness Model that Sells Itself
Craig Vukasin, Owner, Fuel Fitness
This is a tremendous case study that demonstrates how the right model can create sales out of thin air. The right model requires less advertising, less marketing, and less intense selling. You’ll enjoy the easy way that Craig works his way through the presentation and how his club model is magical.

10:00 a.m. - 2:00 p.m. National Fitness Trade Show Exhibits
7:00 p.m. - 9:00 p.m. Ms. Fitness World Finals

Covering a wide range of subjects, our seminars are given by experts and are designed to help you become more successful!

Stay at the Sierra Grand Resort on our room block for as low as $62.00 per night and attend three full days of educational seminars for FREE ($750.00 value).

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Wally Boyko Productions, Inc.
P.O. Box 2490
White City, OR 97503 USA
1 (541) 830-0400

Ms. Fitness Forum
National Fitness Trade Journal