Opening Keynote Presentation: Turning a single Club into a model of Success Through Innovation, Determination and Creativity
- Joe Cirulli

Joe is the Owner Gainesville Health and Fitness, A Past IHRSA Board member and a dynamic speaker.. He is considered and respected as one of the most successful club operators globally. His Gainesville club has grown from a small fitness center to a progressive dominant model of success. Joe will share his strategies and secrets with you.

WORKSHOP - Real Fitness – Real Nutrition – Real People – Real Sales – Real answers  - Just the facts please
- Mike Chaet, Ph.D., author of LOOPS: The 7 Keys to Small Biz Success and, LOOPFit: The 7 Keys to a Lifetime of Vibrant Health and Wellness
How to create a compelling product now, to maximize sales and retention while decreasing costs starting. It will make each and every membership sale an automatic. Learn a new approach to fitness sales and service based on behavioral research. You will learn that a member that gets results will be the member who grows your club exponentially.  You will learn why we have been doing it wrong and how to get it right once and for all.
The first 100 walking into this session will receive a FREE copy LOOPS

A Perspective from Europe I– A new perspective of best marketing practices
- Mikko Mustalla, Finland
Learn some of the the most effective marketing practices that have made mikkos club group the leading one in Finland. Learn How Mikko has taken this small country by storm and has become the dominant player there in the club industry. He is a wonderful presenter with a very nice way, you’ll love it.

Topic TBA
-Gary Hood

VIP Panel Discussion
- Moderator: Charley Hauser, Wilmington Athletic Club, North Carolina
Is price the only thing we Can Compete on? Just the facts please. A profound question regarding a product that some people think has been reduced to a mere commodity. Can we do better? Can we sell on quality? Does our industry even have a future? This panel will address the compelling questions and share their decades of experience with you.

A Perspective From Europe II- Bringing referral programs to the next level
- Viking Bergstrom, Stockholm, Sweden
Learn how the 60 clubs that Viking works with have taken referral programs to a whole new level. How this singular program can change the entire process of marketing. How Viking’s club members can’t resist spreading the word.

Women’s Programming – The key to sales - Just the Facts please
-Charley Hauser – Wilmington Athletic Club
- Garret Garrels – Founder Pink Gloves Boxing for women
Learn from these two experts on this topic. Charley manages an incredibly successful set of programs for women at the Wilmington Athletic Club and Garret founded one of thew most successful women’s program in the world called Pink Gloves. Learn how a happy member can become the million dollar lottery ticket.

Consultative Selling
- Leesa Kirkland, Baton Rouge, Louisiana
Today’s fitness customer has more choices and options than ever before in the history of our business. This seminar addresses the issue of putting the potential member at the center of the sales process. It is the only chance that you have for success. It is the only chance you will be able to remain competitive.

The Fitness Model that Sells Itself
- Craig Vukasin, Owner, Fuel Fitness
This is a tremendous case study that demonstrates how the right model can create sales out of thin air. The right model requires less advertising, less marketing, and less intense selling. You’ll enjoy the easy way that Craig works his way through the presentation and how his club model is magical.